Table of Contents
How to Get Your Website Approved by Google AdSense (2025) — Complete Step-by-Step Guide
Comprehensive, practical, and up-to-date (2025). This guide covers eligibility, required pages, technical setup, common rejection reasons, fixes, and a full FAQ with JSON-LD schema for SEO.
Table of Contents
- Why this guide?
- Official eligibility & requirements
- What reviewers check
- Pre-application checklist (detailed)
- How to apply & set up AdSense
- Common rejection reasons & fixes
- Technical & SEO signals
- After approval — setup & best practices
- Privacy Policy & templates
- Examples & checklist
- FAQ (structured)
- Final notes & next steps
Why this guide?
Many publishers think getting AdSense is only about traffic or luck. In reality, Google focuses on policy compliance and user experience. This guide walks you through all required steps — practical, checklist-friendly, and ready to implement — so you increase approval chances in 2025.
Tip: Use this guide as your pre-application audit checklist. Fix items one-by-one and keep a change log to track updates before reapplying.
Official eligibility & requirements (essentials)
Before applying, ensure you meet the basic eligibility rules:
- Age: Applicant must meet Google's minimum age (commonly 18).
- Ownership: You must own or control the site and be able to edit HTML to place the AdSense code.
- Original content: Your website should contain unique, valuable content.
- Policy compliance: No disallowed content (adult, piracy, hate, etc.).
- Important pages: Privacy Policy, About, and Contact pages should be present.
Note: Google does not publish a fixed traffic threshold — but sites with more high-quality content get approved faster.
What AdSense reviewers and systems check
Google combines automated checks with manual review. They look for:
- Content quality — original and helpful articles.
- Site structure — working menus, links, and no “under construction” pages.
- Policy safety — no disallowed topics.
- Technical setup — HTTPS, mobile-friendly, fast-loading site.
- Transparency — clear About, Contact, and Privacy Policy pages.
Pre-application checklist — Do these BEFORE you click "Apply"
Finish everything on this list to avoid common rejections.
1. Content & publishing
- Publish at least 20+ in-depth articles (800–2000 words).
- Remove duplicate or thin content.
- Add images, headings, and internal links.
2. Required pages
- Privacy Policy
- About Page
- Contact Page
3. Design & UX
- Clean, mobile-friendly theme.
- Clear navigation menus.
- No intrusive popups.
4. Technical readiness
- Install SSL (HTTPS).
- Optimize site speed (compress images, caching).
- Create robots.txt & sitemap.xml, submit to Search Console.
- Fix broken links.
5. Domain credibility
- Use a custom domain (example.com).
- Avoid penalized/blacklisted domains.
How to apply & set up AdSense — Step-by-step
Step 1: Prepare your Google Account
Use a verified Google Account with correct details.
Step 2: Website readiness
Double-check required pages, HTTPS, and mobile-friendliness.
Step 3: Apply
Go to AdSense signup, submit your domain, and details.
Step 4: Place AdSense code
Paste given code inside <head> of your site.
Step 5: Review process
Wait 1–14 days (sometimes longer). Continue updating your site.
Step 6: Payment setup
After approval, add payment method, tax info, and verify address via PIN.
Common rejection reasons & fixes
1. Insufficient content
Fix: Publish more detailed, original content with internal links and images.
2. Policy violations
Fix: Remove any disallowed content (adult, pirated, drugs, gambling, etc.). Review AdSense Content Policies.
3. Site under construction
Fix: Avoid placeholders like “Coming Soon.” Ensure all links work.
4. Navigation issues
Fix: Provide clear menus, categories, and breadcrumbs.
5. Invalid traffic
Fix: Do not use bots, paid traffic, or click exchange groups.
6. Technical issues
Fix: Use HTTPS, mobile-friendly theme, and fix loading errors.
Technical & SEO signals Google considers
- Fast site speed (Core Web Vitals).
- HTTPS security.
- Mobile-friendly layout.
- No intrusive interstitials.
- Structured data (Schema).
After approval — setup & best practices
- Place ads strategically (above fold, sidebar, inside content).
- Avoid accidental clicks by keeping ads separated from navigation buttons.
- Use Auto Ads to let Google optimize placement.
- Keep publishing new content regularly.
- Do not encourage users to click ads (“click here to support us”).
Privacy Policy & templates
AdSense requires a privacy policy explaining cookies and Google Ads usage. Example:
Privacy Policy
This website uses Google AdSense. Third-party vendors, including Google, use cookies to serve ads.
Google's use of advertising cookies enables it and its partners to serve ads based on user visits.
Users may opt out of personalized ads by visiting Google Ads Settings.
Examples & final checklist
- ✅ Minimum 20+ original articles
- ✅ Privacy, About, Contact pages
- ✅ Mobile-friendly & HTTPS
- ✅ Sitemap & robots.txt submitted
- ✅ No policy-violating content
- ✅ Clean navigation & design
Advice: Treat AdSense approval as a quality badge. If you build a site for users first, ads will fit naturally.
FAQ (with structured data)
1. How long does AdSense approval take in 2025?
Usually 1–14 days, sometimes 2–3 weeks depending on site quality and reviewer load.
2. Do I need a minimum number of visitors?
No fixed rule, but organic traffic helps show credibility.
3. Can AI-generated content get approved?
Yes, if it is original, helpful, and human-edited. Low-quality AI spam gets rejected.
4. Is a custom domain required?
Strongly recommended. Free subdomains often face rejections.
5. What if I get rejected?
Fix issues (content, design, policies), then reapply after 2–4 weeks.
Final notes & next steps
Getting Google AdSense approval in 2025 is not about tricks — it’s about meeting quality standards. If you:
- Create original, valuable content
- Ensure compliance with AdSense policies
- Build trust with transparency pages
- Optimize your website technically
You will almost certainly get approved. Focus on users first, ads second.
Apply for AdSense Now